By me on The Media Briefing:

Why do magazine publishers find developing great products so hard?

I’ve seen lots of publishers try new products, such as digital editions. I’ve seen lots of publishers adopt proven business models, such as retail. The trick is doing both at the same time - and making it work.

Take the investment in digital editions, creating everything from plain PDF facsimile editions, to all-singing-all-dancing interactive monthly magazines.

Some of the product work here has been pretty bad, some of it has been pretty good: but so far no publisher I’ve spoken to has made much money doing it. Some good products. No good business model.

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